HIPWIDTH RECASTS HELMUT NEWTON, POLAROIDS

Cameron Carter, HIPWIDTH

Photographer David Wheeler teams up with Australian-born model Carly Cripps to channel the attitude of the 2011 Taschen-published Helmut Newton, Polaroids for activewear label Hipwidth’s Resort 2015 campaign.

“Each theme has to have a timeless quality,” explains Hipwidth creative director Malvina Kang of choosing to devote the Resort 2015 campaign to Newton. “We’ve contrast an historic fashion icon while designing up-to-the-minute technical garments.”

The world-renowned German-Australian fashion photographer, one of the most influential of all time, established a particular style of image making marked by erotic, stylised scenes, often with sadomasochistic and fetish subtexts, most poignantly during his time at Paris Vogue in the 1960’s.

Sauntering the desolate concrete plains in fluorescent-white leggings and python skin stiletto’s, a racy Carly Cripps enacts an unexpected neo-noir narrative of a faceless blonde, shot at Sydney’s Clovelly inlet. “The Hipwidth girl is unforgiving in her womanhood, a modern-day Amber Valetta.” says Kang of the statuesque figure.

The clash of aesthetics—French-style sexuality meets urban beach culture—pulses through the campaign slides translating the fluency of Newton’s original style. Coloured by the immutable blues and industrial greyscale of the unique beachside landscape, temporality is suspended in a series of hypnotic shape-shifting impressions.

Hipwidth is a global lifestyle brand fusing the categories of activewear and everyday fashion-basics. Hipwidth is available at leading performance retailers, including Exhale (New York), HOM (Singapore), Stylerunner and Urban Yoga (United Kingdom).

hipwidth.com

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