Humanising brands since 2014
We specialise in brand architecture, media relations and trend forecasting, and collaborate with artists, content creators, design studio’s and image makers to produce timely, thought-provoking campaigns which connect, inform and recast consumer culture.
Haulier HF-001 In-transit at 25 Martin Place
Artistic director, Jeremy Hershan launches 70’s-inspired Spring Summer 2024 ready-to-wear collection during Australian Fashion Week
CLIENT
Haulier
OUTCOMES
B2B, Branded Content, Broadcast, Celebrity, Digital, Event, Press Office, Print, Social, Sponsorship, Talent
Maison Valentino launches a new chapter of Valentino Eyewear
Valentino signs a new exclusive agreement with Switzerland-based Akoni Group for the design, manufacture and distribution of luxury eyewear
Client
Valentino
OUTCOMES
Advertising, Branded Content, Celebrity, Digital, Event, Press Office, Print, Social, Talent
All-natural and Australian owned
The campaign aligning an Australian water brand and its values — authenticity, balance, connection and pioneering spirit
Client
CAPI
OUTCOMES
Advertising, B2B, Branded Content, Broadcast, Digital, eDM, Event, Press Office, Print, Social, Talent
Luxury men’s swim and resort wear
The global market campaign to launch an Australian independent designer
CLIENT
Commas
OUTCOMES
Advertising, Branded Content, Broadcast, Celebrity, Digital, Press Office, Print, Retail, Social
Nathalie Kelley for Bulgari
Luxury jewellery Maison Bulgari enlists Australian actor, Nathalie Kelley to celebrate the house’ iconic B.Zero1 collection
CLIENT
Bulgari
OUTCOMES
Branded Content, Contract Negotiation, Digital, Press Office, Print, Social, Talent Management
From 2011 to 2021
Olivier Rousteing’s creation of a new type of Parisian luxury
CLIENT
Balmain
OUTCOMES
B2B, Branded Content, Broadcast, Contract Negotiation, Digital, Press Office, Print, Social, Talent Management
Cliquot in the Sun
Veuve Clicquot arrives at the Sibella Court-designed Watsons Bay Boutique Hotel
CLIENT
Veuve Clicquot
OUTCOMES
B2B, Branded Content, Broadcast, Contract Negotiation, Digital, Event, Press Office, Print, Social, Talent
Fourth generation Australian butcher
A truly unique concept blending a traditional European butchery in look-and-feel with modern design elements and features to redefine the category worldwide.
Client
Victor Churchill
OUTCOMES
B2B, Branded Content, Broadcast, Digital, Press Office, Print, Social, Talent
Australian leisurewear
Infusing Australian beach culture into a fully-fledged ready-to-wear lifestyle proposition
CLIENT
Venroy
OUTCOMES
Activation, Advertising, B2B, Branded Content, Broadcast, Celebrity, Digital, OOH, Press Office, Print, Social
The architectural redesign of a Sydney icon
Future-proofing a generational hospitality empire led by industry titan, Arthur Laundy
CLIENT
Laundy Hotels
OUTCOMES
B2B, Branded Content, Digital, Event, Press Office, Print, Social, Talent Management
LVMH-owned travel category leader enlists Venice Beach
Dave Franco’s commercial debut for the Rimowa x Garrett Leight California Optical collaboration
OUTCOMES
Activation, B2B, Branded Content, Broadcast, Digital, Press Office, Print, Social, Talent Management
Fashion e-commerce innovator
The campaign that led the global wellness revolution
CLIENT
Stylerunner
OUTCOMES
Advertising, Activation, B2B, Branded Content, Broadcast, Celebrity, Digital, Press Office, Print, OOH, Social, Talent Management
About us
Services
Advisory & consultancy
Ambassador & advocacy programmes
Commercial partnerships & contract negotiation
Communications strategy
Crisis communications
Event management
Experiential campaign creation & execution
Influencer strategies and engagement
Multi-channel media relations
Press office and showroom services
Retail consultancy
Some of our clients
Ahlem
Akoni
Arissa Group
Arthur
Balmain
Barranca
CAPI
Christian Kimber
COMMAS
Haulier
Jane
Laundy Hotels
L.G.R
Garrett Leight California Optical
MOSCOT
Mr. Leight
Mykita
Oscar Hunt
Ronald McDonald House Charities Sydney
Valentino
Profile
Cameron Carter is the founding director of MrC, where he is responsible for the architecture and brand strategy for client partners across broadcast, print, digital and owned platforms, the in-house creative arm Mr & Mr, brand partnerships and events. Establishing MrC in 2014, Carter comes from a career with luxury and legacy brands, including Cartier and Acne Studios, before returning to Australia to contribute to the Australian Financial Review in the capacity of men’s fashion writer. During the agency’s nine-years he has collaborated with independent designers to include Garrett Leight, Graz Mulcahy, Jeremy Hershan and Richard Jarman; championed new-to-market projects such as Centsitive Objects (Westpac), Dreamers, Stylerunner and Venroy; and overseen market-first projects with global brands including Absolut, Balmain, Jagermeister, Veuve Clicquot and Valentino. Carter is also the senior communications advisor for the non-profit organisation Ronald McDonald House Charities Sydney.
